Juan Carlos Ortíz, presidente de DDB Latina y presidente creativo de DDB América del Norte
Juan Carlos Ortiz, President of DDB Latina, office combining multicultural markets of Latin America, Spain and the US, takes on new challenges as the creative president of DDB North America.With Ortiz as the leader, DDB merges the creative tips of DDB Latina and DDB North America to create a new creative board called DDB Americas.”Having joined the global markets will bring an interesting and innovative model, in which new types of thoughts will emerge to offer customers new creative solutions. Also, we will start looking for all the insight of the Social Media Lab and make campaigns in real time,” Ortiz told PRODU.Ortiz is the winner of the first Golden Lion at the Cannes Film Festival in the history of Colombia. Given his experience, he admits that he has moved in both worlds, both in the Hispanic market and in the US and ensures that this initiative will be a great synergy with the aim of creating a block of inspiration and thoughts. “It is in this union of cultures in which the force will be” he added.In this new challenge, he will provide effort, teamwork and vision to continue evolving to create great creative ideas. “We are talking about a powerful and cool pattern, but especially a super creative power house, because now our offices can work together and collaboratively. Spain is working with Toronto, Chicago with Buenos Aires and Sao Paulo with New York. It’s a union that guarantees that the Total Market is an absolute reality” he concluded.
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